The Productivity Show #47 – David Freer Symantec and Norton
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David Freer Symantec VP for Consumer Sales in Asia Pacific and Japan, is this show’s guest. 
We talk about what the biggest security threats are to the end-user, beyond viruses and spyware.
Dave’s an Aussie living in Singapore for the last 2 years – Responsible for Symantec’s consumer arm in Asia
Data back-up and storage as well security
What are the potential threats? – Not just Viruses and worms. Threats more stealthy nowadays. Online attacks via the browser.
Email threats and website visits – Flash players not being updated. Website may attack from third party ads. Or threat from websites asking you to update your Flash Player. Am I doing the right thing or the wrong thing.
Keyloggers and changing your password – Not using the same password for everything. Unprotected wireless networks. Tony’s fear of registering his password at more and more websites.
We’re very trusting about giving detailed information about ourselves online – Which is stored on a server. BBC’s “Amber” fake to show how friends and data can be obtained. Birthday not your birth year.
Threat from forums in traded credit cards and malicious software – Software writers, credit details and passwords traded, users of fake credit cards and bank details. Cyber crime is now starting to exceed the international drug trade.
Mix and vary your passwords – Insurance for the unforeseen.
Back up of your data – Online back or spare discs to another site.
Singapore v Australia for data infrastructure – Data performance.
Safety for Kids and Teenagers accessing the internet – Norton online family safety. More agreement with kids than parental spying. What are our kids’ profiles online. How much information should they give.
Norton bloat and search speeds – Improved? Go try it out for yourself. Good for recovery after a virus.
David’s email load - Laptop for email not Blackberry. Personal productivity through Outlook inbox. Read once and file. 150-200 emails per day. Pre-colour code emails. cc is black, direct to David is blue. Boss is red.
Twitter for contacts rather than business cards – Collecting Twitter names at business meetings.
Channels to market – Twitter, Facebook, Website.
David’s Memory! – Notes and laptop
Electronic interaction is cutting down cultural differences between countries – India, China, Japan, Italy.
Game Fishing – And returning the fish, catch and release.
Lord of the Rings – A great story for a kid to read. And history of the world
Music by;
She Stole My Beer
“Twisted Vehicle” (mp3)
from “Mule”
(Curve Music)
Buy at Rhapsody
Buy at Napster
Stream from Rhapsody
More On This Album